News5050 – Market Report

December 31, 2017

The Report:

An interesting trend that has developed in Millennial consumer culture is that ownership has declined somewhat, much of this can be attributed to reduced spare cash free for saving and making big purchases. Millennials are also much more likely to spend their spare cash on experiences, unique activities, holidays, concerts, festivals and travelling than generations before regardless of how much they have to spend. These experiences can be very wide ranging, from organized day events to gap years and backpacking. The key trend here is that millennials typically expect a certain quality of life and pursue it regardless of their reduced means.

Key Questions Answered

– What products do millennials favor?
– Why do millennials favor and purchase the types of products that they do?
– How are they different from previous generations?
– How is this affecting the food, marketing, technology and retail industries worldwide?

Scope

– Learn about the key drivers behind millennial consumer behaviour and how companies are learning to tailor their products to suit.
– Examine which types of industries and businesses are doing particularly well with millennials and which are not.
– See how millennial consumer behaviour is changing our highstreets and online spaces.

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Report: REP000348237