News5050 – Market Report
January 14, 2018
The presence of an affluent corporate culture and the growing impact of the manufacturing and services sector on the economies across the globe are expected to play a pivotal role in the growth of the luxury hotels market. Damages caused by unforeseen circumstances at a country level, such as natural disasters and terrorist threats have crippled several hotels in European and Middle Eastern countries, and continue to be lurking hindrances for market growth.
– Chanel’s Karl Lagerfeld (premium clothing and accessories brand) and watch brand Shinola are two of the latest additions in terms of brands that plan to open boutique hotels by the end of 2018. Karl Lagerfeld plans to launch the hotel in Macau initially, followed by some other destinations including Detroit.In addition, homewares brands have plans to invest in properties for luxury hotels, mostly as an extension of their product and brand portfolios. West Elm, a popular furniture retail store chain, is expected to open hotel chains across the US (including Detroit, Savannah, and Indianapolis) by the end of 2018. These trends will increase and will create more competition in the market; therefore the success of these brands in the industry in the future will be highly dependent on their marketing activities.
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