News5050 – Market Report

January 14, 2018

The Report:

“Wi-Fi Business Models: Best Practices and Disruptive Trends”, a thematic research report by GlobalData, provides an examination of Wi-Fi business models worldwide through insightful case studies of eighteen (18) Wi-Fi service providers including mobile network operators as well as MVNOs and Internet companies. The report identifies best practices for Wi-Fi network options and monetization and describes the five key business models for Wi-Fi and their fit by operator type.

The installed base of Wi-Fi enabled devices continues to grow, driven in large part by the growth of smartphones. The technology has developed to better support operators and opened the door to multiple business models, enabling lower costs, new revenue streams and improved services.

The report is structured as follows –
– Section 1: Case studies. This section provides case studies of eighteen (18) Wi-Fi service providers worldwide, examining their Wi-Fi network and go-to-market strategies.
– Section 2: Key findings and recommendations. This section examines Wi-Fi business models from the perspective of their fit for different operator types, best practices and disruptive trends and recommendations on Wi-Fi network evolution and business models.


Key findings of the report include –
– Wi-Fi supports multiple business models for operators. There are five broad Wi-Fi business models available to network operators which can and should be used in combination (they are not mutually exclusive), though not all are relevant to all operator types. Integrated (fixed-mobile) and fixed-MVNO operators can benefit from all the different business models available while mobile first operators are more limited.
– The investment and operational costs of Wi-Fi must be kept low because the revenue upside is limited. There are multiple partnership opportunities which can help to keep costs down including joint ventures, roaming, wholesale, OTT providers, Wi-Fi specialists, venue owners, advertisers, payment providers etc.
– Wi-Fi network revenue upside must be maximized and thus sold across the organization from the consumer and business facing departments to advertising/media and wholesale divisions.

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John Caldwell

Fia Rua, Deerpark

Bunratty, Co. Clare, Ireland

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Report: REP000349288