Tech company Salesforces is set to double its Irish workforce over the next five years. Speaking this week company leaders highlighted confidence in the Irish market by announcing the jobs in conjunction with progress on their building in the Dublin Docklands.

The 4 building campus is set to be completed in 2021 and will house a large majority of the new workforce. The building will be 430,000 square foot and located in the aptly named Silicon Docks. The area will include riverside paths and open space for charities to use at weekends.

Salesforce has been based here for more than 19 years, the companies announcement is one of their biggest in recent years.

During the announcement at Dublin’s convention centre spokespeople for the company also mentioned the sustainability of the new building and a grant of €1 million to educate together reported RTE.

What is Salesforce?

Having arrived here with a small team to provide bilingual technical support in 2000 the company has slowly increased its workforce to include sales teams and other positions as the market grew both in Europe and Ireland.

Salesforce develops and provides Customer relationship management platforms for businesses across a wide array of industries. They aim to make customer relationships easier for both business and the customers.

Salesforce mission as per their website states ‘Understand their needs, solve their problems, and identify opportunities to help by managing their information and interactions with your company on a single platform that’s always accessible from anywhere’.

Working with over 150,000 companies and employing upwards of 30,000 people any increase in employment here is only set to continue an upward trajectory.

Their platforms help companies with sales, customer retention, marketing and engagement among a host of other services.

With companies such as Schneider electrical and American express under their belts its easy to see that the companies are on a positive advancement.

The event in the convention centre was attended by around 1000 staff embers and the Taoiseach Leo Varadker.

Martin Shanahan, CEO IDA Ireland, said: “This is one of the largest single jobs announcements in the 70-year history of IDA Ireland. As discussed during our visit to the company’s headquarters in San Francisco last week, Salesforce is very familiar with what Ireland has to offer and this announcement is a strong indicator of the strength of the Irish proposition to investors across the world.


Following the announcement a number of issues were raised by reported and those inside the industry such as housing shortages and the small labour market in Ireland. These were laid to rest though as IDA spokespeople and employees of Salesforce note the 5-year plan and a strong belief in the Irish economy.

Some critics questioned why the Salesforce tower and new employment opportunities were not announced for areas outside of Dublin. Adrian Weckler noted ‘The highly paid jobs are expected to put new pressure on rents around Dublin’s centre’.

These areas of worry seem to be continuing through almost every business announcement and labour announcement in recent times and it most definitely an area that the Irish govern need to address. But with positive announcements like that from Salesforce, it stands to reason that tech companies trust in the government’s ability and the economy to withstand any short term housing and labour issues.

Minister for Business, Enterprise and Innovation Heather Humphreys, said: “This is a hugely significant announcement and a strong vote of confidence in Ireland and what we have to offer. Ireland is now well-established as a vibrant technology hub, and the opening of the Salesforce Tower campus in Dublin city is a very welcome addition to that landscape.”

Public discussion:

Many commentators from the public also welcomed the news, however, some questioned the Dublin only positions of the company with many commentating on the feasibility of tech ceremonies to work in rural Ireland

Geralyn Early said in the Journal ‘There are too many jobs going to Dublin, let’s face it! I moved back to the West and would like to see companies doing their homework and taking the risk to include the West of Ireland in their development plans! It would be so progressive!!!’

Seanán Ó Coistín also said  ‘I have a suspicion that these jobs will be customer support for Europe and elsewhere and will require people with language skills, something which is in short supply in Ireland. I wonder how many Irish people will be recruited for these jobs’.

As with every positive announcement, there are always some issues to consider